The Survivor-inspired recreation has rapidly amassed a cult following since launching in January.
Uniswap Labs, the staff behind the highest decentralized change, Uniswap, is increasing its tendrils into web3 gaming.
On June 10, Uniswap Labs introduced it had acquired Crypto: The Sport (CTG), a Survivor-styled recreation on the Base Layer 2 community wherein the final of 800 contestants voted off the platform wins a prize pool of ETH.
The announcement mentioned that CTG’s staff is becoming a member of Uniswap Labs, and will likely be tasked with each constructing out the sport’s third season and “cooking up on-chain experiments for the Uniswap neighborhood.”
“We’ll convey our expertise constructing some of the in style on-chain apps to take Season 3 to the following degree,” Uniswap Labs mentioned. “Prepare for brand spanking new themes, new twists, and much more on-chain drama.”
The phrases of the deal weren’t disclosed. Nonetheless, Mary-Catherine Lader, the chief working officer of Uniswap Labs, informed Fortune that CTG will obtain a mix of money, tokens, and fairness.
“We’ve seen CTG generate a ton of pleasure and Uniswap is concentrated on making on-chain experiences extra human and enjoyable,” Lader mentioned.
CTG burst onto the web3 gaming scene with the launch of its first season in January. Contestants purchase in to compete with 0.1 ETH, be part of one in all ten tribes spanning 80 individuals, after which vote one another off till a single winner emerges victorious and 80 ETH richer.
In April, entries to CTG’s second season offered out in simply 13 minutes as hundreds of followers raced to purchase a ticket to take part. CTG’s seasons are streamed through social media platforms together with X and Farcaster.
Partaking non-crypto audiences
Dylan Abruscato, one in all CTG’s co-founders, estimated that between 10% and 15% of viewers had been “normies” from exterior of the crypto area. He added that CTG’s web site hosted 50,000 distinctive guests throughout a 10-day interval throughout season 2.
“It’s ballooned into this 24/7 crypto actuality present the place there are villain arcs, drama, and fan favorites, and it is form of change into this spectacle within the crypto neighborhood,” Abruscato mentioned.
Main corporations from each inside and outdoors of web3 took discover of CTG Season 2. Uniswap Labs sponsored one of many challenges featured within the season, whereas Adidas, the favored clothes model, created branded tracksuits for every participant that took the type of non-fungible tokens.
Lader mentioned that taking part as a sponsor gave Uniswap Labs a behind-the-scenes look into how CTG had “cracked this code for bringing new customers into crypto.”
The worth of Uniswap’s UNI token is down 5% over the previous 24 hours amid a broader digital asset pullback, in response to CoinGecko.
