Theta Labs and the NHL’s Vegas Golden Knights introduced a partnership on Jan. 16 that can introduce new NFT-based fan experiences.
Mitch Liu, co-founder and CEO of Theta Labs, mentioned:
“The world of sports activities is evolving, and we’re on the forefront of this modification with the Vegas Golden Knights. Our imaginative and prescient extends past providing distinctive experiences to broaden the crew’s attain … This technique is remodeling the very essence of fan interplay, paving new paths for monetization, and reshaping the worldwide sports activities panorama.”
The rest of the press launch signifies that the Vegas Golden Knights will launch a sequence of NFTs on the ThetaDrop NFT market.
Followers will be capable of declare these NFTs on-line and in-person throughout sure Golden Knights house video games totally free. These NFTs will unlock entry to sport tickets, autographed memorabilia from crew members, and VIP moments together with picture ops and press convention admissions. One particular alternative contains entry to a 75-guest non-public viewing lounge on the Las Vegas Strip.
The Golden Knights are notable for his or her 2023 Stanley Cup victory, establishing the crew as final yr’s NHL Champions. The partnership goals to captivate the Golden Knight’s fan base and introduce new strategies of monetization for the sports activities business, in response to the newest press launch.
Theta is among the many prime 75 crypto initiatives
Theta Labs is a blockchain and Web3 venture that gives a next-generation video, AI, and leisure platform. The venture has obtained partnerships with varied corporations together with Samsung, Fuse Media, and Google Cloud.
The platform’s most energetic apps embody decentralized token swaps resembling ThetaSwap, and NFT marketplaces resembling OpenTheta and ThetaDrop.
The THETA token at present has a market cap of $1.08 billion, making it the 72nd largest cryptocurrency by market cap, in response to CoinGecko. The asset is up up 3.5% over 24 hours, barely outperforming the crypto market’s 1.3% positive factors.
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