Wednesday, July 3, 2024

Tequila Don Julio Debuts NFT-Backed Cask Finishes on BlockBar

Don Julio Tequila is increasing its 1942 lineup with 5 new barrel-aged expressions, to be bought solely by means of an public sale hosted by BlockBar, a market for spirits-based NFTs.

This launch marks the primary limited-edition variants of Don Julio 1942, which is often aged as much as 32 months in American white oak barrels. The brand new variations are completed in ex-bourbon, ruby port, Portuguese Madeira wine, orange wine, and Crémant casks.

Every expression is restricted to 1 cask, equal to forty circumstances or 240 bottles.

Tequila Don Julio 1942
Supply: BlockBar

A Piece of Luxe-Tequila Historical past

The public sale is now dwell and begins at $35,000 per cask with the 5 highest bidders every receiving all 240 bottles of their chosen expression. This public sale will shut on June 20.

The sale entails NFTs for managing possession and distribution, and the casks might be saved on the Don Julio distillery till March 25, 2025. At the moment, every cask NFT will convert into forty particular person case NFTs, which may be resold by means of BlockBar. The bodily bottles are anticipated to be obtainable by mid-2025.

Sophie Kelly, Senior Vice President of International Tequila and Mezcal Classes at Diageo, said, “We acknowledge that for a lot of, luxurious tequilas are thought of an extension of 1’s way of life, so we’re assembly the demand for potential patrons and tastemakers to not solely personal a particularly uncommon, tremendous luxe-tequila, however to personal a chunk of the Tequila Don Julio historical past and legacy.”

events can discover extra info and take part within the public sale by means of BlockBar.

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*All funding/monetary opinions expressed by NFT Plazas are from the non-public analysis and expertise of our web site moderators and are meant as instructional materials solely. People are required to totally analysis any product prior to creating any sort of funding.



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