Telegram founder Pavel Durov shared the small print in his Telegram channel.
Telegram, a messaging app with 800 million customers, will begin distributing rewards in TON, the blockchain developed by the corporate.
Telegram will begin distributing its TON token to channel house owners by way of its Telegram Advertisements platforms beginning March. Channel house owners will obtain 50% of any income that Telegram makes from displaying adverts of their channels, in TON.
“To make sure advert funds and withdrawals are quick and safe, we’ll solely use the TON blockchain,” mentioned Telegram founder, Pavel Durov at this time in his channel.
Together with the relaxation of the crypto market, TON soared at this time after the announcement. It spiked by virtually 12% after Durov’s assertion.
In line with Durov, broadcast channels on Telegram generate 1 trillion views month-to-month. Nonetheless, solely 10% of those views are monetized with Telegram Advertisements–a promotion software designed “with privateness in thoughts,” he mentioned.
The TON program goals to incentivize cryptocurrency advocates who at this time aren’t utilizing Telegram for broadcasting functions to begin specializing in the app to monetize their content material.
This system additionally has the potential to onboard a part of Telegram’s hundreds of thousands of customers onto crypto.
Telegram started creating TON in 2018, though deserted these efforts after the SEC blocked its public sale, dubbing the token a safety. TON continued working after members of its group created the TON Basis, which later signed a partnership in Sep. 2023 to change into the messaging platform’s official Web3 infrastructure.
