The crypto playing platform Stake.com has ramped up its advertising and marketing efforts by securing the naming rights of Sauber’s Method One automotive for the following two years. The sports activities sponsorship kicked off in 2024 forward of the launch of the brand new racing season on 5 February in London.
Now often known as Stake F1 Group Kick Sauber, the partnership with the crypto platform got here after the F1 group competed below the Alfa Romeo identify for 5 racing seasons. From 2026, the F1 group can be rebranded as Audi’s manufacturing facility group.
“Final season represented the beginning of Stake’s journey in Method 1, and the model’s new position headlining Stake F1 Group represents the pure and thrilling subsequent step on this path,” mentioned Sauber’s Group Consultant, Alessandro Alunni Bravi.
View this submit on Instagram
Stake.com was established in 2017 by Australia’s youngest billionaire, Ed Craven, and Bijan Tehrani, and has grown to be the seventh-largest playing group. In response to a Monetary Occasions report, it generated $2.6 billion in gross gaming income in 2022, an amazing development from $105 million in 2020.
The crypto playing platform operates globally with a major variety of purchasers from Brazil, Japan, and different international locations in Southeast Asia the place guidelines round on-line playing are undefined. Whereas its licenses are pending in Australia and Canada, it operates non-crypto on-line playing operations within the US and the UK and holds conventional playing licenses in Mexico and Paraguay.
Final September, Stake grew to become the goal of cybercriminals and misplaced about $41 million in cryptocurrencies to hackers.
F1 Sponsorships Are in Demand
Method One sponsorships are very wanted by monetary companies firms. Neither Stake nor the F1 group revealed particulars of the sponsorship deal. In response to a earlier Finance Magnates report, F1 offers begin from at the least $500,000; nevertheless, the entry price is way increased for the highest three or 4 groups.
“Stake not solely efficiently tapped into Method 1’s rising fan base to reinforce its personal neighborhood; but additionally launched a totally new viewers to the game, one thing that benefitted not solely our group but additionally everybody else in F1,” Bravi added.
“We had the chance to take part in some unimaginable activations with a few of Stake’s ambassadors, together with Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 can be a brand new web page and the prospect to do extra, higher, and attain even farther: we’re wanting ahead to an much more thrilling calendar of occasions on this new season.”
The crypto playing platform Stake.com has ramped up its advertising and marketing efforts by securing the naming rights of Sauber’s Method One automotive for the following two years. The sports activities sponsorship kicked off in 2024 forward of the launch of the brand new racing season on 5 February in London.
Now often known as Stake F1 Group Kick Sauber, the partnership with the crypto platform got here after the F1 group competed below the Alfa Romeo identify for 5 racing seasons. From 2026, the F1 group can be rebranded as Audi’s manufacturing facility group.
“Final season represented the beginning of Stake’s journey in Method 1, and the model’s new position headlining Stake F1 Group represents the pure and thrilling subsequent step on this path,” mentioned Sauber’s Group Consultant, Alessandro Alunni Bravi.
View this submit on Instagram
Stake.com was established in 2017 by Australia’s youngest billionaire, Ed Craven, and Bijan Tehrani, and has grown to be the seventh-largest playing group. In response to a Monetary Occasions report, it generated $2.6 billion in gross gaming income in 2022, an amazing development from $105 million in 2020.
The crypto playing platform operates globally with a major variety of purchasers from Brazil, Japan, and different international locations in Southeast Asia the place guidelines round on-line playing are undefined. Whereas its licenses are pending in Australia and Canada, it operates non-crypto on-line playing operations within the US and the UK and holds conventional playing licenses in Mexico and Paraguay.
Final September, Stake grew to become the goal of cybercriminals and misplaced about $41 million in cryptocurrencies to hackers.
F1 Sponsorships Are in Demand
Method One sponsorships are very wanted by monetary companies firms. Neither Stake nor the F1 group revealed particulars of the sponsorship deal. In response to a earlier Finance Magnates report, F1 offers begin from at the least $500,000; nevertheless, the entry price is way increased for the highest three or 4 groups.
“Stake not solely efficiently tapped into Method 1’s rising fan base to reinforce its personal neighborhood; but additionally launched a totally new viewers to the game, one thing that benefitted not solely our group but additionally everybody else in F1,” Bravi added.
“We had the chance to take part in some unimaginable activations with a few of Stake’s ambassadors, together with Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 can be a brand new web page and the prospect to do extra, higher, and attain even farther: we’re wanting ahead to an much more thrilling calendar of occasions on this new season.”
