On the Shopper Know-how Affiliation (CES) 2024 —an influential tech occasion held in Las Vegas — Sony unveiled its new progressive imaging know-how referred to as “Digital Start Certificates”, which mirrors similarities to NFTs.
Sony’s Digital Start Certificates for Journalistic Integrity
Sony’s digital beginning certificates purpose to assist journalists by authenticating content material and defending in opposition to unauthorized picture use.
Throughout the convention, Neal Manowitz, President and COO of Sony Electronics, emphasised the significance of sustaining the genuineness of creators’ work.
Collaborating with entities just like the Related Press, Sony is growing this know-how to certify the origin of content material, safeguard information, and counter misinformation.
The principle purpose of this “novel” know-how is to handle challenges posed by generative AI in journalism, making certain the integrity and originality of pictures in an period of quickly advancing synthetic intelligence.
With this progressive step, Sony is on a mission not simply to boost content material credibility however to pave the best way for a extra reliable digital media panorama.
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