McDonald’s has launched a metaverse expertise referred to as “My Glad Place” for its clients in Singapore, providing numerous interactive actions and rewards, notably for holders of Grimace NFTs. This initiative follows McDonald’s Hong Kong’s 2023 launch of McNuggets Land in The Sandbox.
Developed in partnership with Bandwagon Labs, this digital world is accessible by means of the McDonald’s Singapore app, “My Glad Place” makes use of Bandwagon’s BW.LAND expertise.
Inside this 3D atmosphere, customers can play the Construct-A-Burger sport, design future McDonald’s eating places, and participate in each day contests by way of the Wheel of Offers, which gives real-life meals offers and prizes.
Elevating The McDonald’s Expertise
Drina Chee, Senior Director of Advertising and marketing & Digital Buyer Expertise at McDonald’s Singapore, mentioned, “We’re excited to launch McDonald’s Singapore’s first digital expertise. Our clients can costume their avatars in McDonald’s outfits, design their dream restaurant, and win each day phygital rewards, elevating how they expertise McDonald’s.”
In 2023, McDonald’s Singapore and Bandwagon Labs launched 2,000 Grimace NFTs, distributed free of charge by means of the McDonald’s app. These “soulbound” tokens, minted on the Ethereum scaling community Polygon, are non-transferable and include particular options within the metaverse.
Grimace NFT holders have entry to unique in-game objects, a secret island, and the power to show Grimace-themed paintings within the Restaurant of the Future inside “My Glad Place.”
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