89,000 items of content material have been registered thus far.
Fox Corp. at the moment introduced the beta launch of an open-source protocol constructed on the Polygon proof-of-stake community, to assist media corporations show the provenance of content material.
The protocol, referred to as Confirm, will permit publishers to register content material on-chain, with a purpose to show origination, in line with its web site.
“Confirm reveals how blockchains are vital outdoors of economic use instances: they’ll show provenance, observe the origination of content material on-line,” Polygon Labs CEO Mark Boiron stated on X. “Given the pure match of blockchains with content material provenance with the rise of AI, I’m excited to see Polygon protocols once more getting used on the forefront of one other new use case.”
When a person verifies a bit of content material with Confirm, they cryptographically signal with their non-public key. The verifier may also add metadata like the situation, machine, or particular person, related to a bit of content material.
Content material Possession
This doesn’t show possession in itself, but it surely does permit for “public dispute and interrogation of content material metadata,” says Confirm’s documentation. After verification, the person can designate entry to content material by good contracts.
The event indicators that media corporations contemplate the blockchain a worthwhile medium to fight the explosion of AI-generated content material which unfold throughout the web in 2023.
Confirm isn’t the primary time Fox has devoted assets to blockchain-native experiences — a subsidiary, Fox Animated Collection, launched a TV present final fall which got here with NFT and voting elements. The media conglomerate has additionally been delving into AI with RabbitAI, a GPT-4-powered cell function for locating content material, launching final September.
To date, 89,000 items of content material have been registered, in line with a press launch from Polygon
