This yr’s Tremendous Bowl will almost definitely exclude cryptocurrency-related commercials, CNN reported on Feb. 2.
Paul Hardart, a scientific professor of selling for New York College’s Stern Faculty of Enterprise, mentioned audiences will possible see a “notable shift away” from tech-related commercials, particularly these that includes crypto and AI.
Hardart mentioned in an announcement to CNN:
“Given the present international uncertainties, together with geopolitical conflicts and a polarized political local weather … advertisers are leaning towards feel-good commercials which are extra targeted on enjoyable, humor and leisure — aligning with the Tremendous Bowl’s uplifting spirit.”
Crypto-related Tremendous Bowl advertisements peaked in February 2022. The occasion adopted Bitcoin’s all-time excessive in November 2021, and though the value of Bitcoin had fallen by February, FTX, Coinbase, Crypto.com and eToro all ran advert spots, seemingly in an try and capitalize on earlier hype round costs.
That development ended as instantly because it started. The subsequent Tremendous Bowl in February 2023 featured no crypto advertisements. Stories on the time urged three crypto firms deliberate to or had secured advert spots. Nonetheless, these advertisers finally backed out following the collapse of FTX months earlier in November.
This yr’s most vital improvement — the launch of spot Bitcoin ETFs — is a constructive one. However though advertisements for crypto ETFs are attracting consideration elsewhere, no asset managers have introduced advertisements within the upcoming recreation.
At the least two AI advertisements are deliberate
Hardart urged that Tremendous Bowl advertisements will flip away from AI this yr. Regardless of that declare, Etsy plans to air an advert selling its Reward Mode, a function that makes use of AI and human curation to automate present choice.
Google additionally acknowledged that it’s going to air an advert for its Pixel cellphone. That advert focuses on Pixel’s AI accessibility options for blind and vision-impaired customers. Nevertheless, the advert takes a story method and doesn’t explicitly point out AI.
Earlier years featured equally few AI advertisements. Dialpad, which marketed its AI-powered buyer intelligence platform in 2023, is one exception.
Better hype exists round chatbots and general-use AI companies akin to OpenAI’s ChatGPT and Microsoft Copilot. There isn’t any signal that both firm will promote their product throughout this yr’s Tremendous Bowl occasion.
