The Web3 person analytics platform Cookie3 introduced a partnership with the blockchain press launch service Chainwire on Jan. 10.
In an X publish, Cookie3 defined that the partnership offers firms with methods to trace the success of their press releases. It wrote:
“Whereas Chainwire amplifies your press releases throughout a number of platforms, it’s important to measure their actual influence. That is the place Cookie3 is available in. It tracks how these releases affect person actions [on-chain], equivalent to NFT transactions and token trades.”
The corporate additionally said on X that Cookie3 customers can make the most of a ten% low cost once they use Chainwire. Customers can enter the low cost code ‘campaigns’ on Cookie3 in an effort to entry that low cost.
Chainwire and Cookie3 individually introduced the information and offered additional particulars in a press launch printed on the Chainwire web site.
That press launch means that customers of providers at each firms will profit from the partnership. First, it states that Cookie3 purchasers will have the ability to entry Chainwire’s press launch (PR) capabilities by way of the partnership. Secondly, it states that Chainwire purchasers will have the ability to obtain improved person and attribution analytics for his or her campaigns by way of the association.
The press launch emphasised Chainwire’s presence within the crypto business, noting that tons of of Web3 firms use the service to distribute press releases.
What Is Cookie3?
Cookie3’s analytics providers permit Web3 initiatives to trace person exercise because it transitions from off-chain to on-chain. That data can assist initiatives select optimum campaigns. Moreover, Cookie3 offers methods to trace crypto-related actions equivalent to whitelist sign-ups, NFT minting, and token purchases, plus methods to trace conventional Web2 actions equivalent to web page visits and social media shares.
The corporate mentioned that it gives quick, 60-second marketing campaign setup instances and mentioned that its providers can enhance conversion charges by greater than 20%.
Cookie3 additionally described competitors with Google’s advertising and person analytics providers, calling its personal providers “Google Analytics for Web3.” Nonetheless, it didn’t examine the 2 providers in any additional element inside the press launch.
Disclosure: CryptoSlate maintains a relationship with and receives press releases by way of ChainWire. CryptoSlate has no relationship with Cookie3.
